, Is It Time for Outdoor Businesses To Dump Facebook?, Salmon Club Iceland

We dumped it on May 18th, 2021.

If the social platform is a virtual public square, as Mark Zukerberg has proclaimed, it’s one that’s rife with hate, lies, weaponized disinformation, and—in the virtual metaverse—a starkly anti-outdoor worldview. Now that its value as an advertising partner has changed the calculus, it’s worth asking again: Is Facebook simply too toxic for business?

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