Outside Media has decided to jump headfirst into the NFT and Web3 world with their new project, “the Outerverse.” Instead of launching the marketplace to make a tidy profit, they’ll be sharing proceeds of the sales of the NFTs to varying nonprofits in the outdoors promoting sustainability and DEI (Diversity, Equity, & Inclusion) nonprofits.
Several months ago, we covered a group of artists creating fly fishing NFTs whose sales benefited cold water conservation projects. But this latest news from Outside Media certainly looks to take that a step farther and set itself up as the marketplace for exclusive, outdoor-focused NFTs featuring brands, athletes, influencers, and causes in the outdoor industry.
“Welcome to Outside.io, the first outdoor and active lifestyle NFT Marketplace committed to promoting wellness, diversity, and sustainability with the help of blockchain technology. Where every NFT will be carbon-neutral, with 20% of net revenue going to select sustainability and DEI (Diversity, Equity, & Inclusion) nonprofits. And of course, not only do you get amazing art in the metaverse but also real-world benefits to inspire you to enjoy the Outerverse.”
According to their webpage, the marketplace is built on the Solana blockchain, chosen specifically for its “advanced proof-of-stake approach that dramatically lowers its footprint compared to well-known competitors.”